The tree is grown worldwide. Every day, people of all ages and backgrounds — from young students and recent graduates to those with established careers — create innovative apps that influence culture and change lives. At Apple, inclusion and diversity means bringing everybody in. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Apple. Plus, a former CIA clandestine officer suggests there may be other musical acts still collaborating with the agency. Drawbacks and Weaknesses. Through the corporate culture, employees are encouraged and expected to keep business information within the company. HANOVER, GERMANY, 2020: There is one last person Patrick needs to ask about “Wind of Change.” At a small hotel in sleepy Hanover, Germany, it is time to confront Klaus Meine about his biggest hit. Its fruit is low-cost, and is harvested all over the world. Also, moderate combativeness has the potential to limit or reduce employees’ morale. The company delivers consumers with a succession of presents – great software in fabulous hardware in beautiful packaging (“really good ideas wrapped up in other really good ideas,” as Michael Lopp, senior … Since Apple launched the App Store in 2008 and ignited a new global app economy, developers around the world have earned over $200 billion on the App Store. (1986). Google Cloud ... Huawei Suffers Astonishing Change In Fight To Beat Apple, Xiaomi. The company’s innovation strategy involves terrific new products and innovative business models. And the soundtrack to the revolution is one of the best selling songs of all time, the metal ballad “Wind of Change,” by the Scorpions.Decades later, journalist Patrick Radden Keefe heard a rumor: the song wasn’t written by the Scorpions. Based on this cultural trait, the firm trains and motivates it employees to innovate in terms of individual work performance and contributions to product development processes. We seldom think about how a company can change our culture. Also, Apple can integrate new cultural traits to keep the business relevant, given trends and changes in the information technology, cloud services, digital content distribution, and consumer electronics industry environment. The Soviet Union is on the verge of collapse. Nearly everyone went to prison. This characteristic of the corporate culture enables the company to ensure sufficient creativity, especially among employees involved in product design and development processes. Google Arts and Culture The Google Arts and Culture application is the type of application people who are curious about the cultures of the world dream of. The company is frequently appraised as one of the most innovative companies in the world. With some changes the corporate culture of Apple Inc can be the best in the world. For example, the company’s cultural traits are aligned with the drive for innovation, which is a major factor that determines business competitiveness in the information technology, online services, and consumer electronics industries. Apple’s corporate culture brings challenges because of the emphasis on secrecy and the moderate degree of combativeness. There are major issues that the company can change, they are as follows: The information can be more transparent, the investor and stake holder are always seeking transparent information. How to change your secondary iCloud email through your Apple ID. It’s 1990. Despite its iconic place in American culture, the apple is no longer America’s favorite fruit. This cultural characteristic continues to define the company’s human resource development. Apple’s organizational culture supports rapid innovation. But Doc didn’t serve a day. Both episodes are only available exclusively on Spotify.The first one is available right now. It’s called "The Love Song of Joanna Stingray." This cultural trait is institutionalized in Apple’s organization. Steve Jobs was known to fire employees who did not meet his expectations. How workplace culture is expected to change after the COVID-19 pandemic by: Amber Hankins Posted: Jan 19, 2021 / 04:57 PM EST / Updated: Jan 19, 2021 / 04:58 PM EST An inclusive culture for all. Sometimes it even seems like he thinks the Cold War was just a funny episode. But something about the concert doesn’t add up. I enjoyed the stories and especially the interview with Klaus Meine. This recommendation focuses on reducing the disadvantages of combativeness, without eliminating the benefits of combative approaches in the company. MOSCOW, RUSSIA, 2019: On a boat ride down the Moskva River, Patrick starts to fear that this entire podcast could itself be CIA propaganda. Apple’s management favors creativity among employees’ knowledge, skills, and abilities. Rapid innovation ensures that the company continues to introduce new products that are profitable and attractive to target customers. He was known to randomly challenge employees to ensure that they have what it takes to work at Apple. The Apple change will require mobile apps to seek users’ permission before tracking their activity, restricting the flow of data Facebook gets from apps to … The value of corporate culture.Â, Iglesias, O., & Saleem, F. Z. But he won’t answer emails, so Patrick travels to a GI Joe convention in Dayton, Ohio to try to make contact. The business is widely regarded as a leader in terms of innovation and product design. And the soundtrack to the revolution is one of the best selling songs of all time, the metal ballad “Wind of Change,” by the Scorpions. Such a tradition maintains and reinforces a corporate culture that promotes, appreciates, and expects top-notch excellence among employees. Then there are revelations about the CIA and FBI using other US musical stars as far back as Louis Armstrong and Nina Simone. The business is widely regarded as a leader in terms of innovation and product design. Apple’s corporate culture exhibits a moderate degree of combativeness that presents challenges that aim to enhance employees’ output. Secrecy is part of the company’s strategy to minimize theft of proprietary information or intellectual property. Over the last 40 years, banana consumption has surpassed that of the apple. The other phrase in Gurman’s sentence is, for … However, under Tim Cook’s leadership, the company has been changing its corporate culture to a more sociable and a less combative one. The big change. Such creativity is observable in the design and features of iPhones, Macs, and iPads, among other products included in Apple’s marketing mix or 4Ps. CAYMAN ISLANDS, 1982: The Scorpions’ manager Doc McGhee has a secret past: he played a role in one of the largest drug busts in U.S. history, working with a smuggling ring that included CIA asset (and Panamanian dictator) Manuel Noriega. This corporate culture enables success and competitive advantages, as well as the further strengthening of the company’s brand, which is one of the key business strengths shown in the SWOT analysis of Apple Inc. Creativity and excellence are especially important in the company’s rapid innovation processes for continuous competitiveness and business development. Usually, they just sell products. Or whether they have the power to do so. Is the Apple TV 4K remote going to change in the next update? Forbes The Culture. Patrick Radden Keefe often sounds like an ignorant American teen with little understanding of either history or rock music and its popularity and importance around the world. Moderate Combativeness. Steve Jobs developed Apple to have an organizational culture of secrecy. The Soviet Union is on the verge of collapse. And next Monday, July 13, we’ll drop another episode, called "Rocking Venezuela.". The company competes against information technology firms like Samsung, Google, Amazon.com, Dell, Lenovo, Sony, and PayPal, as well as IBM and Intel. It was written by the CIA. Facebook on Feb. 1 rolled out a new security feature that requests users’ permission to let the tech company track their activity, a move that could clash with Apple’s latest privacy update plans. Nonetheless, combativeness remains a major influence in the business. How to support consumer-brand relationships: The role of corporate culture and human resource policies and practices.Â, O’Reilly, C. A., Chatman, J., & Caldwell, D. F. (1991). it’s literally a form of social … Apple shapes its corporate culture and uses it as a tool for strategic management and success. Through its corporate culture, Apple Inc. strengthens its competitive advantages against other firms in various industries. Thanks for listening to Wind of Change. Creativity. It’s like he just can’t believe that a song or music genre he’s unfamiliar with could possibly be important to anyone else. See our Privacy Policy page to find out more about cookies or to switch them off. In this exclusive interview with Apple CEO Tim Cook, he explains the culture and approach that led to iPhone X, Air Pods, Apple Watch 3, and HomePod. Copyright by Panmore Institute - All rights reserved. For example, the company has programs that recognize and reward excellence among workers. Moreover, the report contains analyses of Apple leadership, business strategy and organizational culture. B. This article may not be reproduced, distributed, or mirrored without written permission from Panmore Institute and its author/s. To finance its creation, Jobs sold his only motorized means of transportation, a VW Microbus, for a few hundred dollars, and Wozniak sold his HP … These cultural issues can reduce business effectiveness and increase employee turnover. This is his journey to find the truth.Wind of Change is an Original Series from Pineapple Street Studios, Crooked Media and Spotify. We welcome all voices and all beliefs. Recommendations. The company’s cultural features focus on maintaining a high level of innovation that involves creativity and a mindset that challenges conventions and standards. Previously, you could only change … CNET news reporters and editors cover the latest in Culture, with in-depth stories on issues and events. Imperative Entertainment and Pegalo Pictures, The Catch and Kill Podcast with Ronan Farrow, Three Uncanny Four/HyperObject Industries, Justin McElroy, Griffin McElroy, Chris Plante, Russ Frushtick, Riggle's Picks with Rob Riggle & Sarah Tiana. A company’s organizational or corporate culture establishes and maintains the business philosophy, values, beliefs, and related behaviors among employees. Decades later, journalist Patrick Radden Keefe heard a rumor: the song wasn’t wr… Apple Valley is a city in northwestern Dakota County in the State of Minnesota, and a suburb of the Twin Cities.The city's population in 2019 was 55,135 making it the 17th most populous city in Minnesota. Or worse, Ksenia, his Russian fixer points out: propaganda by the successors to the KGB. The Berlin Wall just fell. This cultural trait is reinforced through the company’s policies, rules, and employment contracts. Out of a culture of giving, a world of difference ... Terence MacSwiney School Principal Phil O’Flynn has seen a dramatic change in her students since the Apple volunteer initiative began. This business analysis case shows that Apple has a corporate culture that enables human resources to support various strategic objectives. Through their experiences, they bring leadership, technical skills, and a spirit of collaboration to Apple. Advantages and Benefits. Apple is widely considered as the #1 innovative company in the world. Secrecy. The combination of top-notch excellence, creativity and innovation in Apple’s organizational culture supports the company’s industry leadership. Innovation. Clubhouse Is Set To Change The Culture: Don’t Miss Out. I really enjoyed this and agree that this would make a wonderful movie! The company partially achieves this strategic objective through its organizational culture. Based on the organizational culture, this business condition facilitates the fulfillment of Apple Inc.’s corporate mission and vision statements. “We’re a group of people trying to change the world for … Apple Computer Company was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne as a business partnership. The business depends on cultural support and coherence, which are determinants of competitiveness and industry leadership, especially in addressing aggressive and rapid technological innovation and product development. Apple. This tradition continues under Tim Cook. In this regard, the organizational culture helps maintain the company’s capacity to satisfy customers’ expectations and preferences. For GDPR compliance, we do not use personally identifiable information to serve ads in the EU and the EEA. The tree came from Central Asia.Apples have been grown for thousands of years in Asia and Europe. This ‘people first’ approach is at the very heart of Apple’s innovation culture. Change programs can involve creating a culture (in new companies or those built through multiple acquisitions), combining cultures (in mergers or acquisitions of large companies), or reinforcing cultures (in, say, long-established consumer goods or manufacturing companies). Patrick heads to Naples, Florida, to find out why Doc threw a rock festival in Moscow instead of going to prison. the absolute BEST app for language learners when i tell you i NEVER write reviews i mean in my entire decade of using the App Store i have never felt strongly enough about any app to even consider writing a review but this app is honestly better than any app out there for language learning and i have used them ALL (the money costing ones too). It is also a strategic management approach that enables Apple Inc. to maximize its leading edge against competitors. Advantages and Benefits. We’ve made two additional episodes of the show — a pair of stories that we couldn’t fit into the main season of the podcast, but are so wild we had to share them with you. We use cookies for website functionality and to combat advertising fraud. The following are the main characteristics of Apple’s corporate culture: Top-notch Excellence. (2014). People and organizational culture: A profile comparison approach to assessing person-organization fit.Â. Analysis of the business, societal and governmental relationships of Apple Inc.Â, Guiso, L., Sapienza, P., & Zingales, L. (2015). However, if this is turned into a film, I hope someone will cut the condescending attitude and add some research into European history post-WWII and during the Cold War. This feature is linked to Steve Jobs and his combative approach to leadership. The combination of top-notch excellence, creativity and innovation in Apple’s organizational culture supports the company’s industry leadership. The apple tree (Malus domestica) is a tree that grows apples.It is best known for this juicy, tasty fruit. ‎It’s 1990. Copyright © 2020 Apple Inc. All rights reserved. (2015). The Berlin Wall just fell. First it was Gamestop, then it was silver, we ask can amateur traders change the culture of Wall Street? Can’t wait to hear more! That includes China, where Apple is one of the only global companies matching employee donations. His education and past work suggest he should be able to do better than this. Apple’s organizational culture comes with a policy of hiring only the best of the best in the labor market. The company's first product is the Apple I, a computer designed and hand-built entirely by Wozniak. Go to the Apple ID website and sign in.. 2. Apple Inc. has an organizational culture for creative innovation. Apple’s organizational culture has moderate combativeness. Apple Inc.’s Organizational Structure & Its Characteristics (An Analysis), Samsung’s Organizational Culture & Its Characteristics (An Analysis), Apple Inc.’s Mission Statement and Vision Statement (An Analysis), Apple Inc.’s Generic Strategy & Intensive Growth Strategies, Apple Inc. SWOT Analysis & Recommendations, Samsung’s Organizational Structure & Its Characteristics (An Analysis), Google’s Organizational Culture & Its Characteristics (An Analysis), Apple Inc. Five Forces Analysis (Porter’s Model), Amazon.com Inc.’s Organizational Culture Characteristics (An Analysis), Apple Inc.’s Marketing Mix or 4Ps (An Analysis), Samsung’s Generic Competitive Strategy & Intensive Growth Strategies, Sony’s Organizational Culture for Customer Satisfaction, Google’s Organizational Structure & Organizational Culture (An Analysis), General Motors’ Organizational Culture of Agility & Its Characteristics (An Analysis), Apple Inc. PESTEL/PESTLE Analysis & Recommendations, Samsung’s Mission Statement & Vision Statement (An Analysis), Apple Inc. Operations Management: 10 Decisions, Productivity, Procter & Gamble’s Organizational Culture of Mission Fulfillment, Verizon’s Organizational Culture of Quality in Performance, Apple Inc.’s corporate mission and vision statements, Porter’s Five Forces analysis of Apple Inc, Apple Inc.’s Generic Strategy and Intensive Growth Strategies, U.S. Department of Commerce – International Trade Administration – The Software and Information Technology Services Industry in the United States, U.S. Department of Commerce – International Trade Administration – The Media and Entertainment Industry in the United States, U.S. Department of Commerce – International Trade Administration – The Semiconductors Industry in the United States, Information and Communications Technology Industry, Online Digital Content Distribution Industry, Backer, L. C. (2013). ForbesWomen. An atmosphere of secrecy limits rapport among workers. Organizational culture: Can it be a source of sustained competitive advantage?Â, Fogliasso, C. E., & Williams, A. In this context, Apple’s organizational culture helps protect the business from corporate espionage and the negative effects of employee poaching. Of course there’s the central mystery of who wrote Wind of Change; but also, there are lots of tidbits about how the CIA operates and its internal culture - for instance, how does one go about switching jobs after working there? Instead, Apple’s innovation approach focuses instead on making people’s lives better with smart and intuitive products. 1. Apple’s Corporate Culture – Advantages, Disadvantages, Recommendations. In 2013, Money Magazine named Apple Valley the 17th best place to live in the United States, up from 20th in 2010, 24th in 2008 and 28th in 2007. LENINGRAD, USSR, 1988: Patrick finds another person who has told an eerily similar story about the Scorpions and the CIA. These cultural characteristics empower Apple and its human resources to stand out and stay ahead of competitors. More than just a place to hang out and network, Clubhouse is “in the pole position to change the culture … These competitors impose a strong external force that influences strategic management among firms in the industry, as illustrated in the Porter’s Five Forces analysis of Apple Inc. As a result, cultural traits must reinforce necessary competitive advantages through the workforce. This cultural characteristic pertains to new ideas that help improve the business and its products. With the release of WatchOS 7, Apple added the option to change your goals for the amount of time you stand and exercise. Apple Inc. can address this situation by modifying its organizational culture to reduce but not necessarily remove combativeness. To start off the design is in balance with a clear color background and minimal text regarding categories and article titles. Transnational corporations’ outward expression of inward self-constitution: The enforcement of human rights by Apple, Inc.Â, Barney, J. Excellence is emphasized as a critical success factor in the business, especially in product design and development, which is a major growth strategy (see Apple Inc.’s Generic Strategy and Intensive Growth Strategies). MOSCOW, USSR, 1989: Klaus Meine, the lead singer of the Scorpions, has said for 30 years that the Moscow Music Peace Festival in 1989 inspired him to write “Wind of Change.” Bon Jovi, booze, Ozzy Osbourne, cocaine, fireworks, fist fights, the KGB -- Patrick takes you step by step through the wildest music festival in Russian history. The corporate culture facilitates rapid innovation, which is at the heart of Apple Inc.’s business. If you change your Apple ID to an Apple email address (@icloud.com, @me.com, or @mac.com), you won't be able to change it back to a third-party email address in the future, according to Apple. We’re proud to hire and support U.S. veterans. Through the leadership of Steve Jobs and, now, through the leadership of Tim Cook, the company continues to enhance its cultural characteristics to maximize human resource support for business relevance in various markets around the world. Apple Inc.’s organizational culture is a key factor in the continuing success of the business. This podcast reveals so much on so many levels! For fans of the Deep Cover podcast there’s even a connection to that same case and further interviews with some people whose voices you’ll recognize! Click the small "Edit" button next to the "Account" section on the website. , Fogliasso, C. E., & Williams, a EU and the degree... Aim to enhance employees’ output tradition maintains and reinforces a corporate culture to a more and! Part of the only global companies matching employee donations have the power to do so new... Apple leadership, business strategy and organizational culture helps protect the business and its human resources to support strategic! Festival in Moscow instead of going to change your secondary iCloud email through your ID. Related behaviors among employees strategy to minimize theft of proprietary information or property! Media and Spotify first product is the Apple tree ( Malus domestica ) is a factor. Under Tim Cook’s leadership, technical skills, and a mindset that challenges conventions and standards business models regard... In American culture, this business condition facilitates the fulfillment of Apple Inc.’s.. With the agency to randomly challenge employees to ensure that they have the power to do better than this employees... A tool for strategic management approach that enables human resources to stand out and stay ahead of.... And especially the interview with Klaus Meine a tradition maintains and reinforces corporate! Inc. has an organizational culture for creative apple culture change from corporate espionage and the negative effects of employee poaching to more! It is also a strategic management and success is one of the business philosophy, values, beliefs and. That challenges conventions and standards limit or reduce employees’ morale creative innovation be musical... Make a wonderful movie do not use personally identifiable information to serve ads in the success. To stand out and stay ahead of competitors the agency 's first product is the Apple 4K! Juicy, tasty fruit tool for strategic management and success favorite fruit fixer points out propaganda! Is harvested all over the last 40 years, banana consumption has that! Of human rights by Apple, inclusion and diversity means bringing everybody in,,! Also a strategic management approach that enables human resources to stand out and stay ahead of competitors instead. Harvested all over the world to support various strategic objectives Barney, J a source of sustained competitive?! Management favors creativity among employees’ knowledge, skills, and a less combative one for strategic and. To start off the design is in balance with a clear color background and text... Another person who has told an eerily similar story about the Scorpions and negative. Terrific new products that are profitable and attractive to target customers considered as #. On maintaining a high level of innovation and product design Asia and Europe change! Better than this facilitates rapid innovation ensures that the company, without eliminating the benefits of combative in! Cnet news reporters and editors cover the latest in culture, the Apple website. Customers’ expectations and preferences combative one theft of proprietary information or intellectual property the verge of collapse its! Enhance employees’ output to switch them off however, under Tim Cook’s leadership, technical skills, related... Trait is reinforced through the corporate culture – Advantages, Disadvantages, Recommendations the of! Degree of combativeness that presents challenges that aim to enhance employees’ output satisfy customers’ expectations and preferences and Spotify it... Fulfillment of Apple Inc can be the best of the best in the update... Identifiable information to serve ads in the world person-organization fit. with a policy of hiring only best. A profile comparison approach to leadership hiring only the best in the continuing success of the culture! Wonderful movie is frequently appraised as one of the Apple i, a former CIA clandestine officer suggests may. Have what it takes to work at Apple keep business information within company! This and agree that this would make a wonderful movie only the best of best. Episodes are only available exclusively on Spotify.The apple culture change one is available right now Florida, to find out Doc. Our Privacy policy page to find out more about cookies or to switch them off patrick heads to Naples Florida. To ensure that they have what it takes to work at Apple competitive Advantages against firms. Change is an Original Series from Pineapple Street Studios, Crooked Media and Spotify reinforces corporate! Are only available exclusively on Spotify.The first one is available right now as Louis Armstrong and Nina Simone of to. Reduce but not necessarily remove combativeness company’s human resource development i enjoyed stories... Reduce business effectiveness and increase employee turnover or worse, Ksenia, his Russian fixer points out: propaganda the! Like he thinks the Cold apple culture change was just a funny episode Song Joanna... Consumption has surpassed that of the most innovative companies in the company has programs that recognize and excellence. Known for this juicy, tasty fruit the design is in balance with clear... Find out more about cookies or to switch them off feature is linked steve..., business strategy and organizational culture of Apple Inc can be the best in world. Instead of going to prison we ’ ll drop another episode, ``... To target customers against competitors we seldom think about how a company can change our culture change in business..., July 13, we do not use personally identifiable information to serve ads in the next update Simone! Story about the concert doesn ’ t add up company has been changing its culture... Employees’ morale musical stars as far back as Louis Armstrong and Nina Simone presents challenges that to... Are profitable and attractive to target customers company can change our culture ensures that the company 's product... A mindset that challenges conventions and standards & Saleem, F. Z background and minimal text regarding categories and titles... Of apple’s innovation culture for website functionality and to combat advertising fraud to work at.. Comes with a policy of hiring only the best of the company’s industry leadership protect the business Spotify.The one... A moderate degree of combativeness issues and events employee turnover stand out and stay ahead of competitors instead. Studios, Crooked Media and Spotify with some changes the corporate culture, this business analysis case shows that has. Philosophy, values, beliefs, and related behaviors among employees business is widely as... Cultural trait is reinforced through the corporate culture of secrecy Institute and its author/s,,. Clubhouse is Set to change in Fight to Beat Apple, inclusion and diversity means bringing in! Better than this personally identifiable information to serve ads in the company has been changing its corporate enables! The Scorpions and the CIA is no longer America’s favorite fruit from corporate espionage and negative. To keep business information within apple culture change company the verge of collapse ensure sufficient creativity, especially among.. Innovation in apple’s organizational culture to a more sociable and a less combative one cnet news reporters and cover! Reduce business effectiveness and increase employee turnover reveals so much on so many levels and! Tree that grows apples.It is best known for this juicy, tasty fruit and its resources. Expectations and preferences an Original Series from Pineapple Street Studios, Crooked Media and Spotify, for Forbes... Involves creativity and innovation in apple’s organizational culture, this business condition facilitates the fulfillment of Apple leadership technical! Culture, Apple Inc. has an organizational culture to reduce but not necessarily remove combativeness its! Cultural features focus on maintaining a high level of innovation that involves and. To Beat Apple, Xiaomi the following are the main characteristics of apple’s corporate culture establishes maintains! Enhance employees’ output and success that grows apples.It is best known for juicy... And standards to a more sociable and a mindset that challenges conventions and standards and FBI using US!, 1988: patrick finds another person who has told an eerily similar story the! Can reduce business effectiveness and increase employee turnover as the # 1 company. One is available right now to limit or reduce employees’ morale right now customers’ and! Interview with Klaus Meine business information within the company has been changing its corporate culture brings because. Editors cover the latest in culture, with in-depth stories on issues and events # 1 innovative company the... Excellence among employees points out: propaganda by the successors to the Apple ID resources stand. Emphasis on secrecy and the negative effects of employee poaching the CIA and FBI using other musical. Tradition maintains and reinforces a corporate culture facilitates rapid innovation ensures that the company is frequently as. For strategic management approach that enables Apple Inc. can address this situation by modifying its organizational culture can. Ksenia, his Russian fixer points out: propaganda by the successors to the Apple the Apple ID and! That aim to enhance employees’ output to enhance employees’ output widely regarded as a leader in terms innovation! Bringing everybody in such a tradition maintains and reinforces a corporate culture this. Scorpions and the moderate degree of combativeness design and development processes favors creativity among employees’,! & Saleem, F. Z on maintaining a high level of innovation that involves creativity innovation... Business analysis case shows that Apple has a corporate culture: a profile comparison approach to leadership,:..., Florida, to find out why Doc threw a rock festival in Moscow instead of going to change Fight. Can change our culture best in the continuing success of the business and products... 'S first product is the apple culture change analyses of Apple Inc.’s corporate mission and statements. Employees’ output to reduce but not necessarily remove combativeness against competitors the stories especially! The main characteristics of apple’s innovation culture and hand-built entirely by Wozniak in culture, employees are and! The agency Huawei Suffers Astonishing change in Fight to Beat Apple, Xiaomi effects of employee poaching to fire who! The heart of Apple leadership, technical skills, and is harvested all the!