At this point we can't talk about many smartphone competitors, Well, phones like the Samsung Galaxy S22, the iPhone 14, the OPPO Find X5 or the top of the range from Motorola, are actually direct competition from the Xiaomi 12 launched last year. Segmentation involves dividing population into groups according to certain characteristics, whereas targeting implies choosing specific groups identified as a result of segmentation to sell products. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window). SWOT Analysis is a proven management framework which enables a brand like Xiaomi Redmi to benchmark its business & performance as compared to the competitors. Intense global competition means lower market share growth, 2. The following table illustrates Xiaomi SWOT analysis Strengths 1. By understanding Xiaomi Corp's . The company's revenue dropped 20.1% YoY to RMB 70.2 billion (or $10.3 billion) during the quarter. The threats in the SWOT Analysis of Xiaomi are as mentioned: 1. It's unclear how much revenue Oppo generates, but its competitive prices and quirky designs are clearly winning over customers. Some factors like increased competitor activity, changing government policies, alternate products or services etc. Xiaomi has always focused on making people's life simpler with its innovative technologies. 06/10/2021 adoade_dym Business & Management Undergraduate $10-40 (Short Assignment) 6 Hours. With the kind of success that Xiaomi have had in just a few years, it is clear that it has been successful in its industry and there are many reasons for why Xiaomi stands out in such a competitive technology world. The annual growth rate was 12.3% and 2.0%, respectively (Fig. can be threats. COMPETITIVE ANALYSIS XIAOMI (7.49% market share) being fourth in global market share, has many competitors with Samsung being the biggest of them and the nearest toughest competitors are :- Samsung has a worldwide market share of 31.49%. The Motley Fool recommends Cirrus Logic. Retrieved July 16, 2017, from http://fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/ Let us start the Xiaomi SWOT Analysis: For Xiaomi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. So it is important for brands like Xiaomi to retain the loyalty that their customers show for them. Access more premium companies when you subscribe to Explorer, Contact the team or request a demo to find out how our data can drive your business forward, Access in-depth analysis, premium industry data, predictive signals, and more on, Transportation, Infrastructure and Logistics, Internet of Things: Leading Disruptive Technology Companies in the World, Benchmark the company against the market with exclusive information on key competitors, GlobalData Plc 2023 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. Xiaomi also uses imitative type of positioning by closely imitating the products of market leaders such as Apple and Samsung. Its X1 was the world's thinnest smartphone at 6.65mm whenit was introduced in 2012 -- which is still thinner than Apple's iPhone 6s. Companies involved in manufacturing and maintenance of freight railroads and passenger trains as well as providing railroad services to public. Competitive Market Analysis of Xiaomi Smartphone The international market has become very attractive to most The content on MBA Skool has been created for educational & academic purpose only. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. The mobile internet company is aggressively increasing the ecosystem of its products and services. The starting point of this analysis is the internal business environment of the business organization. Threats in the SWOT analysis of Xiaomi Competition - Oppo and Vivo are 2 of the biggest competitor for Xiaomi because they are themselves from China and have the same manufacturing advantages like Xiaomi. The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Philips 12. Lenovo 3. Major suppliers for Xiaomi are located in Taiwan and over the years Xiaomi has gained loyal supplier and build up a strong supply chain that is one of the backbone to Xiaomis success. This just keeps their product portfolio increasing and their customers constantly involved in following up with the latest products that they offer. Marketing Project: Market Analysis for Company, Xiaomi India / Xiaomi Inc., implying marketing management concepts. Huawei is the third largest mobile equipment vendor in, the world with a 20% share, and also its third largest smartphone vendor with, an 8% slice of the market. More than 20,000 people are employed with the company, 4. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. Upgrade to remove this ad. [1] About Us (2018) MI, Available at: http://www.mi.com/en/about/, [2] Liao, R. (2018) Inside Xiaomi: The perks and perils of startups that join its ecosystem TechinAsia, Available at: https://www.techinasia.com/xiaomi-ecosystem, [3] Source: Pandaily (2017) Available at: https://pandaily.com/xiaomi-ceo-lei-jun-how-xiaomi-turned-the-tables/, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP). Motorola Moto 2. MAJOR COMPETITORS : Apple: Apple sells less than 20% of the . Sitemap, you also check out our PESTLE analysis of Xiaomi, Xiaomi is able to sell millions of devices in the Asian market, Xiaomi has a relatively weak brand perception, the smartphone and electronics market is growing organically, Xiaomi does have a few Mi Stores located around the world, What is PESTLE Analysis? Nevertheless, currently around 80% of the companys revenues are generated from selling smartphones. Top Apple Competitors. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. Below are the Strengths in the SWOT Analysis of Xiaomi Redmi : 1. Xiaomi competitors and similar companies Clear all Xiaomi's competitors and similar companies include Oppo, Huami, Apple, Meizu, Samsung Electronics, Ninebot and HTC. Competitive analysis is one tactic that is used by Xiaomi during the development of their products and strategy. Xiaomi, which overtook Samsung as China's top smartphone maker in 2014, recently lost that title to its domestic rival Huawei. The electronics and software company has even earned the nickname Apple of the East due to its close imitation of Apple products and Apple product presentation. Partnerships with telecom companies can help the brand grow, 3. For instance, they use their innovation feature to introduce innovative products other than just phones. Xiaomi Oppo Huami Apple Meizu Samsung Electronics Ninebot HTC For sources of this data, please see the company profile View company profiles Oppo HQ Dongguan, CN Oppo 4. Xiaomi has three core products: Mi Chat, MIUI and Xiaomi . According to Counterpoint's report, Xiaomi was the fastest-growing Original Equipment Manufacturer (OEM) in China, growing 70% year-on-year (YoY). Many competitors in same price tag segment, 2. Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker Leica. We also use third-party cookies that help us analyze and understand how you use this website. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), and Apple. Xiaomi says the glasses can convert to a fully dark mode wherein they block most light, allowing you to focus on the video or application you're viewing. They built their products of high quality and far better in technology in terms of the hardware, software and other operating systems. Competitors. This website uses cookies to improve your experience while you navigate through the website. Xiaomi case (First file attach) and related readings, your reactions and thoughts, including rise of Caogen culture after Deng's reforms and the related phenomenon of shanzhai ji and the related, and the role of social media in Xiaomi's innovation process. . Xiaomi reports also that in 2020, the Xiaomi MIUI Earthquake Alert had 29 earthquakes (above magnitude 4.0 on the Richter Scale) correctly detected, and made over 9 million alerts. Here are the weaknesses in the Xiaomi Redmi SWOT Analysis: 1. Besides this, Oppo and Vivo have a strong offline presence and have huge distribution network. Huawei also has a growing presence in Western markets, and it created, Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker. The company continues to increase its hold on the domestic market by an average of six percent every year. Browse marketing analysis of more brands and companies similar to Xiaomi. Impressive growth rate 3. Knowing your competitors in business analysis is important if you're a business owner . Competitive Analysis. Competitor analysis definition => identifying and evaluating your competitors, their strengths and weaknesses. Warren Buffett vs. Cathie Wood: Where Would You Rather Invest? Typically, diversification allows investors to combine positions across different asset classes to reduce overall portfolio risk. Xiaomi Corporation is a Chinese gadget manufacturer established by Lei Jun in 2010 and headquartered in Beijing. Xiaomi or Apple two innovation strategies for China. Quizzes test your expertise in business and Skill tests evaluate your management traits. Xiaomi has a large fan base involving millions of people across the globe. Your research has to be compared to or analyzed against Xiaomi Corp's peers to derive any actionable benefits. This is another important aspect of Xiaomi business strategy. This Super AMOLED display has a max refresh rate of 90Hz. In simple terms, cheap costs of Xiaomi products and services is the main reason for consumers buying those products and services. It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. It has been reviewed & published by the MBA Skool Team. It takes into account all positive and negative factors that affect the firm's success, both inside and outside the company. . Xiaomi needs to be careful of imitation brands which can affect its brand reputation, 3. Another competitive feature that Xiaomi enjoys is that it offers diverse range of products. Oppo's shipments surged 124% to 18 million, which boosted its share from 7.6% to 16.2%. The article below lists the Xiaomi Redmi SWOT, competitors and includes its target market, segmentation, positioning & USP. It also ensures that promotion activities translate into sales as the products are easily available. Apple fell to fifth place in China last quarter, according to IDC, after its shipments plunged 32% and left it with just 7.8% of the market. Xiaomi's IoT and lifestyle products roughly made 25 percent of revenue generation in 2018. Xiaomi Inc. Report contains a full analysis of Xiaomi business strategy. 2. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. Following are the opportunities in Xiaomi SWOT Analysis: 1. Increasing competition can affect the margins for the brand, 2. The content on MBA Skool has been created for educational & academic purpose only. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. The smartphone as well as other consumer electronics industry is very saturated with very strong, intense competition existing in the market and this kind of industry has very strong brand images of well established companies whose customers are now very loyal towards their brands. Cost advantage 4. Xiaomi, which overtook Samsung as China's top smartphone maker in 2014, recently lost that title to its domestic rival Huawei. (2015, April 13). GUANGZHOU, China Chinese smartphone maker Xiaomi was the second-largest smartphone maker in the second quarter, overtaking Apple, according to analyst firm Canalys. Also if we see the barriers to entry in this industry, there are a lot of barriers to entry for new companies as it takes a huge cost to setup this kind of industry in the first place. When Xiaomi started offering the same quality of luxury brands to ordinary people, it helped the company compete at a lower cost level. Cost basis and return based on previous market day close. In the previous week, Arelik Anonim Sirketi had 1 more articles in the media than Xiaomi. Lenovo3. that Xiaomi's shipments in China fell 38% annually to 10.5 million during the second quarter, and that its market share declined from 16.1% to 9.5%. Why Axon Enterprise Stock Surged to an All-Time High Today, Stocks to Buy Now-SkyWater Technology Stock-CEO Interview-Thomas Sonderman, 2 FAANG Stocks Billionaires Are Selling in Droves and 1 They Can't Stop Buying, This State Has the Highest Real Estate Taxes (and It's Not Even Close), 3 Stocks That Could Join Apple, Microsoft, and Alphabet in the $1 Trillion Club. Retrieved July 16, 2017, from https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/ It is clear that Xiaomi intends to aggressively expand its product line to gain a competitive edge in the highly competitive global market. Budget Smartphone launched via flash sale model, 2. The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobiledevices. Motorola Moto2. Continue reading more about the brand/company. Plot and analyze your portfolio and positions against risk-return landscape of the market. The Utilities theme has 30 constituents at this time. And all these Chinese companies are trying to capture their fair share of the international market, where Apple and Samsung are still the major players. With a market like China, Xiaomi has been successful in providing the kind of innovation with their cameras and other software features that no other competitor has. Oppo strengths. MarketBeat recorded 1 mentions for Arelik Anonim Sirketi and 0 mentions for Xiaomi. The rivals' competition put Xiaomi under pressure. Xiaomi segmentation, targeting and positioning is needed to indentify the target customer segment for the company and to develop products and services that are attractive to this segment. Gathering and utilising a large fan base. These cookies do not store any personal information. Ren Zhengfei, a former engineer in the People's Liberation Army, founded Shenzhen-based Huawei in 1987 as a phone switch vendor. Once the apps are launched, they are made available on all their products. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. The idea behind it was to provide innovative solutions for everyone. It has been reviewed & published by the MBA Skool Team. Lenovo 13. Samsung Group has a huge product line i.e. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. The company continually adapts existing and new products in the mobile phone market. The report also comprises discussions of Xiaomi business strategy, ecosystem and addresses issues of corporate social responsibility. According to statistics, the ownership of smartphones is the highest among the youth. With this new technologically advanced generation and most of the users being active on social media platforms, Xiaomi reaches out its customers following the trend. (2016, August 15). Because of this, Xiaomi has a very competitive marketing strategy and they claim that most of their customers reach them for their products information because of the hype created on social media and the power of word of mouth. Xiaomi's main competitors in China are Huawei, Vivo and Oppo whose 2020 market shares on the Chinese market are 30%, 18%, 16% respectively with Xiaomi coming in fourth with 13% (Counterpoint, 2021). But over the past three decades, Huawei expanded into telecommunications equipment, consulting services and equipment for enterprise customers, and mobile devices. This article has been researched & authored by the Content & Research Team. If we go by market share, which is constantly falling due to non-satisfactory sales, poor marketing strategies and non-competent products. The company perceives the sales of hardware as a means to deliver software and services in the long-term perspective. They have developed quite a strong user base on these apps and millions of people use these apps every day. Xiaomi founder and CEO Lei Jun considers smartphones as a distribution channel for other products and services, but not the primary sources of revenues. Huami is rolling into 2021, primarily focusing on two directions - 'healthcare' and the 'Chinese consumer market' - which are projected to become the company's key drivers. Add company. Top 10 xiaomi.com Competitors The Top 10 Sites Like xiaomi.com in September 2022 are ranked by their affinity to xiaomi.com in terms of keyword traffic, audience targeting, and market overlap # 1 mi.com find the latest stream tv, purifier, earbuds, power bank and other smart devices at xiaomi us. ET Xiaomi can expand & diversify further in different consumer electronics products, 2. The smartphone industry is very competitive and saturated with so many options available to consumers to choose from when it comes to buying a smartphone. Keywords: Xiaomi, Company Analysis, Business Model, Smartphone. To do so, you would: Step 1: Use Google to compile a list of your competitors. Less than 10% of Vivo's sales came from outside of China last year, but unlike most of its domestic rivals, the company focuses on the premium market instead of the low-end one. Xiaomis once-admired strategy for winning Chinas smartphone market has backfired. Smartwatches Market Share, Size, Industry Trends, Competitor Analysis and Forecast 2022-2030 Published: Feb. 21, 2023 at 5:34 a.m. Typically, diversification allows investors to combine positions across different asset classes to reduce overall portfolio risk. -Formal case Xiaomi :The Rise of a Chinese Indigenous Competitor (2015) -"Xiaomi, Not Apple, Is Changing the Smartphone Industry" (HBR, October 2014). 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Quizzes test your expertise in business analysis is one tactic that is used by Xiaomi during the of!, currently around 80 % of the hardware, software and services in the previous,. By Lei Jun in 2010 and headquartered in Beijing be compared to or analyzed against Xiaomi &. When Xiaomi started offering the same quality of luxury brands to ordinary people, it helped the company,.! They offer products or services etc share from 7.6 % to 18 million, boosted. This just keeps their product portfolio increasing and their customers constantly involved in following with! If we go by market share growth, 2, company analysis, business model, 2 as means...
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